Page Structure
Clear page hierarchy, headings and content sections that help visitors and search engines understand the site.
SEO Foundations
SEO foundations for small business websites
Good SEO starts with clear structure, useful content and a website that works properly.
Discuss a ProjectWhy It Matters
SEO should be built into the website, not added as an afterthought
SEO does not need to start with complicated tactics or ranking promises. For most small business websites, the first step is getting the basics right.
That means clear pages, useful headings, sensible links, good metadata, readable content and images that are properly prepared for the web.
What I Help With
Practical SEO foundations
Metadata
Page titles and descriptions written clearly, without keyword stuffing or generic filler.
Internal Linking
Sensible links between related pages so visitors can move through the site naturally.
Image Optimisation
Web-ready image formats, descriptive alt text and file sizes that support faster loading.
Website Performance
Lightweight pages, clean structure and fewer unnecessary extras where possible.
Local SEO Basics
Location-aware content and page structure for businesses working in Berlin or serving local audiences.
My Approach
Practical SEO, not quick fixes
I focus on practical SEO foundations rather than quick fixes or ranking promises.
My aim is to build websites that are easier to understand, easier to maintain and better prepared for search from the beginning.
This fits naturally with my background in web design, digital marketing and IT support. A website should not only look good — it should be structured properly and work well.
Much of this comes from my background in digital marketing and technical support, where clear structure and good organisation make a measurable difference.
Related Work
SEO foundations in practice
Pilgrimage Presents
Web Design / SEO / Digital Marketing
Website, SEO and social media support for an independent live music project.
View Project
Swimtastic
Website Design / Small Business
A bright, approachable website concept focused on clarity, trust and ease of navigation.
View Project
Altitude
Web Design / Positioning
A recruitment website concept focused on clear messaging and a stronger user journey.
View ProjectWebsite Design
SEO works best when the website itself is clear
SEO foundations are part of how I approach web design. Clear structure, useful content and clean implementation make a website easier for people to use and easier for search engines to understand.
View Web Design ServicesNeed a stronger website foundation?
If you're planning a new website or improving an existing one, I can help you build the basics properly from the start.
Get in Touch