Concept Project / Web Design
Altitude — Recruitment Website Concept
A self-initiated recruitment website concept focused on clear messaging, confident positioning and a more direct user journey.
Discuss a Project
Project Type
Concept project
Project Focus
Web Design / Brand Positioning
Project Goal
Clearer recruitment website journey
The Idea
Altitude began as an exploration of how recruitment websites could communicate with more clarity and confidence. Many recruitment sites rely on similar layouts and messaging, so the project became an opportunity to test a more focused approach.
The aim was to avoid the generic feel that many recruitment websites fall into and instead create something more direct, modern and memorable.
The Design Challenge
Recruitment websites often need to speak to two audiences at once: candidates looking for opportunities and employers looking for talent.
The challenge was to create a structure that felt clear for both groups without making the homepage feel crowded or unclear.
Social Campaign Direction
Alongside the website concept, I explored how the Altitude identity could extend into social media campaigns and recruitment-focused messaging.
This helped turn the project from a simple website mockup into a broader brand and campaign direction.
My Approach
- Developed a clear recruitment-focused brand direction
- Created messaging around growth, movement and progression
- Designed a clean homepage structure with obvious user paths
- Used a confident visual style to support the “altitude” theme
- Kept the layout simple, readable and conversion-focused
The Outcome
The final concept demonstrates how a recruitment website can feel more focused and approachable while still presenting a professional service.
As a concept project, there are no client metrics attached. Its value is in showing the thinking behind the structure, message and visual direction.
Interested in similar work? Learn more about my web design services in Berlin.