Product Concept / Local Identity
Déise Card
A Waterford-inspired card concept combining local pride, visual identity and flexible personalisation.
Discuss a Project
Project Type
Product concept
Project Focus
Branding / Visual design
Project Goal
Local identity with flexible use
The Idea
Déise Card was created as a Waterford-inspired card concept, built around local identity, county pride and simple personalisation.
The idea was to create something that could work as a greeting card, gift card or local keepsake, while still feeling clean, modern and adaptable.
Visual Direction
The design direction uses Waterford-inspired colours and visual references, including blue and white county colours and local landmark themes.
The goal was to keep the concept visually recognisable without making it feel overly traditional or cluttered.
How It Could Be Used
The concept could be adapted for local events, seasonal campaigns, employer gifts, personalised messages or Waterford-themed retail products.
The flexible structure means the card could work across different occasions without needing to redesign the full system each time.
The Outcome
Déise Card shows how a simple product idea can be developed into a flexible visual system with local character and commercial potential.
It also demonstrates how branding, illustration, layout and audience thinking can come together in a small but distinctive product concept.